Bridging the Gap Between Clients and Agencies
At Origyn Group Inc., we believe that great marketing isn’t just about campaigns—it’s about clarity, alignment, and execution. Too often, businesses struggle to translate their vision into a strategy that agencies can effectively execute. That’s where we come in.
We act as the bridge between clients and agencies, ensuring that marketing efforts are streamlined, strategic, and successful.
With decades of combined experience in agency leadership, content publishing, digital marketing, and strategic consulting, we understand the nuances of both sides. We don’t just help businesses navigate agency relationships—we optimize them. By eliminating miscommunication, preventing budget waste, and ensuring campaigns are results-driven, we make marketing more effective, more efficient, and more impactful.
Who We Are: A Husband-and-Wife Team with a Unique Perspective
Origyn Group Inc. is led by Kevin Rogers Cobus and Laurie Baker, Ph. D., a husband-and-wife team with a depth of experience in marketing, publishing, and research-driven strategy.
Kevin has spent decades in digital marketing, SEO, social media strategy, and content development, working with agencies, brands, and global organizations to create high-performing campaigns. His expertise in bridging business objectives with digital execution ensures that marketing strategies are always aligned with measurable success.
Laurie, a published Ph.D. anthropologist, brings a human-centered approach to marketing. With a background in academic research, publishing, and audience engagement, she understands what makes people connect with content. Her analytical mindset ensures that every campaign is rooted in data, cultural insight, and behavioural understanding—leading to smarter, more resonant marketing strategies.
Together, we combine analytical precision with creative execution, ensuring that businesses get the best of both worlds: strategic intelligence and hands-on implementation.
Our Business Philosophy
People-First
At the heart of everything we do is a people-first approach. Whether it’s understanding audience behaviour, refining brand messaging, or managing agency relationships, we prioritize human connections—ensuring that marketing efforts truly resonate.
Clarity Over Complexity
Marketing shouldn’t be confusing. We strip away the industry jargon and make strategies clear, actionable, and results-driven. Our role is to translate complexity into clarity, so businesses don’t have to struggle with agency lingo or vague performance reports.
Efficiency Without Sacrificing Quality
Time and money are valuable resources. We ensure that marketing efforts are not just well-executed but also cost-effective and time-efficient. By preventing unnecessary spending, reducing project misalignment, and optimizing execution, we make sure every investment counts.
Bridging Strategy and Execution
One of the biggest gaps in marketing is the disconnect between strategy and execution. Many businesses have big ideas but struggle to bring them to life. Others execute campaigns without a clear roadmap. We make sure both are aligned—so every marketing initiative has a strong foundation and a clear path to success.
Our Value Propositions: Why Businesses Choose Origyn
✅ We Translate Business Goals into Marketing Action
We take high-level business objectives and turn them into clear, agency-ready marketing strategies—ensuring alignment from the start.
✅ We Save You Time and Money
By managing agency relationships, optimizing marketing spend, and eliminating inefficiencies, we help businesses get better results without wasting resources.
✅ We Act as Your Liaison
We bridge the communication gap between clients and agencies, ensuring that projects stay on track, on budget, and aligned with expectations.
✅ We Focus on Data-Driven Growth
Marketing isn’t just about creativity—it’s about measurable impact. We analyze real performance data, not vanity metrics, to continuously refine and improve campaigns.
✅ We’ve Been on Both Sides
With agency experience, publishing expertise, and corporate marketing leadership, we know what it takes to create high-performing marketing strategies that actually work.
Let’s Build Something Great Together
Whether you’re a business struggling to align with your agency, a brand looking for smarter marketing strategies, or an organization that needs a clearer, more efficient approach to digital growth, Origyn Group Inc. is here to help.
Let’s simplify marketing. Let’s drive real results.
Let’s make your vision a reality.